Category: Search Engine Optimization

Shrinking Google Real Estate and the Importance of SEO

In the digital marketing world, people have various ideas, attitudes and philosophies toward SEO. Here’s the one thing they all have in common: Everybody wants their websites to show up on the first page of Google results. There’s no denying that real estate is valuable. Real estate on Google’s Search Engine Results Page (SERP) for…
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The Rise of Mobile and How to Take Advantage

Back in the day … like four or five years ago … mobile websites were more or less an afterthought. Essentially, Web developers were taking the desktop site and modifying it for mobile so it looked nice. Like technology itself, things change quickly. Mobile Internet Usage on the Move Just last year, mobile took over.…
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