Category: Content Marketing

Rethink Your Travel Guide

The dry intros. The same pictures year after year. And listings, listings, listings. Travelers and tourism professionals alike know the typical travel guide all too well. But, now there’s this thing called content marketing that can change the way you think about travel guides. It starts by rethinking of your audience as readers, not travelers.…
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User or Lose It: A Beginner’s Guide to UGC

One of destination marketing’s most valuable assets often goes underutilized by brands that fail to stay up to date on the latest trends. The best part of this one, it’s easy on the budget. For decades, destinations have invested plenty to lure in journalists and other influencers with promises of accommodations and five-star experiences, all…
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Finding Your Stories and How to Tell Them

As destination marketers, we talk a lot about telling stories and its importance in luring travelers to your community. Storytelling is an easy term to say and throw around when developing content and strategy, but what does it really mean? And, more importantly, how do you do it? First, accept the truth: Every place has…
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4 Ways to Integrate VR in Your Destination Marketing Now

It’s here, it’s relatively inexpensive and it’s infinitely cool. As you’ve probably noticed, virtual reality is a thing – one that fits perfectly with the experiential nature of destination marketing. While Samsung and Google have been busy pushing headsets, those aren’t the only media tourism marketers can use right now. Facebook and YouTube recently introduced…
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How to Attract Millennials to Your City

When it comes to attracting people to your city, you’ll see a commonality of great nightlife, food and entertainment no matter where you go. But these are all such generic “blanket” amenities, especially to millennials.  No matter where you’re traveling to, of course these things are all going to be important – but it’s important…
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