Category: Search Engine Optimization

Who’s This Third-Party Person They Keep Talking About?

Everywhere you look in the marketing world, they talk about third-party content generation or content curation. You may be asking, “Who is this third person at the party anyway?” It is actually pretty simple. When someone else writes something about you, it has more credibility than when you write something about yourself. Makes total sense,…
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What Role Does Content Play in SEO?

SEO stands for search engine optimization. But, how much do people really know about SEO? We had to take a step back and ponder that question recently when we put together a video promoting ABC’s SEO services. Non-agency marketing folk might first think of keywords and metadata – the geeky stuff. But, there’s a major…
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