Category: Social Media

How to Spark a Social Media Conversation Using Hashtags

Originally designed for Twitter, hashtags have been integrated across multiple social platforms, especially Instagram and even a bit on Facebook. Hashtags are all about sparking conversation. Social users often use hashtags to search for specific content they are the most interested in. But, how do you decide which ones are right for your brand? Here…
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Journalism Forms the Core of Content Marketing

Do good research, find solid sources and tell great stories. It’s the formula for engagement that both journalists and content developers follow. As content marketing inches closer to eclipsing traditional ad spends like television, a new profession has emerged: brand journalism. At first glance, it seems those two words shouldn’t fit together as news outlets…
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Who’s This Third-Party Person They Keep Talking About?

Everywhere you look in the marketing world, they talk about third-party content generation or content curation. You may be asking, “Who is this third person at the party anyway?” It is actually pretty simple. When someone else writes something about you, it has more credibility than when you write something about yourself. Makes total sense,…
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