Category: Copywriting

Why You Need a Style Guide and How to Make One

Marketing is about clear communication and consequent engagement. Bad grammar, embarrassing misspellings and careless typos all erode credibility and even damage brand reputation. Unfortunately, another enemy of effective communication often goes overlooked: inconsistency. Just as a brand needs consistency in terms of messaging, look and feel, written words – the “voice” of an organization –…
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How to Impress Friends and Influence Millennials

I feel like ever since I have entered the advertising world, a common question I am always hearing is “How can we grab the attention of millennials?” We (myself included) are the generation du jour. We’re tech-savvy. We’re influencers. We’re the target audience that marketers want to speak to, but can’t always find the most…
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Who’s This Third-Party Person They Keep Talking About?

Everywhere you look in the marketing world, they talk about third-party content generation or content curation. You may be asking, “Who is this third person at the party anyway?” It is actually pretty simple. When someone else writes something about you, it has more credibility than when you write something about yourself. Makes total sense,…
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