What Are You Trying to Achieve with Social Media?

Understanding social media is simple: It’s a place to provide and observe social actions of all kinds from all people. We use it mindlessly in our everyday lives, so it’s easy to blur the lines between private social media accounts and the presences of professional organizations.

With technology continuously on the rise, social media has begun to play a more prominent role in marketing and it’s important to know how to use it effectively and truly benefit your business.

Understanding Social Media Marketing Is a Different Story

Social Media Content Analytics

Social media marketing refers to the process of gaining traffic and attention through these social sites. Through the use of social media marketing, you can build meaningful relationships across several platforms and collaboratively plan campaigns from one unified view that connects your marketing and sales team directly to your customers and prospects in real time.

Marketing Strategy Empowers Social Media Achievement

With numerous platforms and a surplus of content, a marketing strategy is necessary. By implementing various networks, you can achieve marketing communication and branding goals by sharing social content, videos and images.

Know Your Objectives

Posting material without an objective isn’t the best way to drive quality traffic or generate leads. When taking social media marketing into consideration, it’s important to know who you’re targeting and what story you’re trying to tell. From there, the rest will fall into place and make achieving your marketing plan easier.

Brand Consistency on Social Platforms

No matter the platform, the idea of pushing the brand message forward should be consistent. Every post, whether it be entertainment, information or special offers, should have a purpose that works toward your marketing goal and effectively pushes the brand message forward. Consistency is key to driving traffic, content and curation.

Analytics, Interaction and Engagement

There is so much more that goes into making social media marketing successful. With the business’s best interest in mind, be sure to base your content off of the latest analytics and current trends.

It is also important to be on top of all of the social interaction that is being driven to your channel. Acknowledging criticism, answering questions and addressing concerns of your followers is not only crucial to maintaining positive brand association, but also to improving overall communication and interaction with key audiences.positive brand association, but also to improving overall communication and interaction with key audiences.

If social media is being used correctly in terms of marketing, you can give your brand a strong identity and keep consumers engaged.is being used correctly in terms of marketing, you can give your brand a strong identity and keep consumers engaged.

Three C’s for Social Media

Three C's of Social Media

After you’ve gotten a hold of the strategy you want to implement, there are some important tips to bear in mind before you dive in. Take into consideration the “Three C’s” when strategizing your new social media marketing plan.

Content

The content that you are pushing out reigns superior in social media marketing. It is a direct reflection of your organization – so make sure you are always offering valuable and relevant information. Content doesn’t always have to be words, either. Keep your audience hooked with photos, videos or even infographics. Keeping the content interesting and fresh is key to implementing a successful social media strategy.

Social media is a way to market your business and to connect directly with your customers. By learning to build solid relationships with your audiences, you’ll start to realize how easy it is to create the right content and tailor that information to specific platforms.

Consistency

It’s hard to keep track of all of the different social media platforms, but it can be made easier if you remember to be consistent with your material. Each platform is unique and speaks to different assets, but your organization’s identity should remain the same throughout every platform. Whatever the message is that you wish to deliver, be sure that it is clear, concise and, most importantly, consistent.

Competitors

Tracking your competitor’s channels can provide you with valuable data in terms of keywords, links and even some marketing insight. Take note of what works for them and what doesn’t and use that information to make your own social channels stronger.

When you start to use social media correctly in your business, you’ll start to learn more about your audience, target them more efficiently, effectively and quickly, expand your audience, receive instant feedback, get ahead of your competitors, increase quality website traffic, generate leads, and build strong relationships.

Social media platforms are fantastic networks for businesses of all sizes – now it’s just time to figure out what you want to do with them to ensure your organization has the most success possible.


About the Author

Jamie knows how to deliver outstanding account service to ABC clients. After all, she used to be one. Jamie started her career as chief marketing officer at a financial institution, where she hired ABC to take on a multimedia campaign. Impressed by the creative concepts, strategy and results, she developed a relationship that would last until the bank grew and was eventually purchased. When Jamie decided to transition back to marketing after a few years in higher education fundraising, she knew that ABC would make a good fit for her personality and talents. As the chief executive in charge client relations at ABC, she oversees all account service, including media buying, social media management and public relations. Jamie’s varied background in executive and nonprofit leadership as well as ownership of her own small business has helped elevate ABC account service from exceptional to exemplary. She shares the passion and vision of ABC’s clients, advocating for their brands, approaching them with new ideas and assuring all projects stay on time and budget.