Finding Your Stories and How to Tell Them

As destination marketers, we talk a lot about telling stories and its importance in luring travelers to your community. Storytelling is an easy term to say and throw around when developing content and strategy, but what does it really mean? And, more importantly, how do you do it? First, accept the truth: Every place has…
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5 Tips for Your 2018 Marketing Plan

Don’t we all wish we had a crystal ball? The truth is we never know where marketing will take us year to year. We only know it will change, which leads many organizations wondering where to focus their marketing. If you’re still struggling trying to figure out what to do differently in 2018 or what…
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A Graphic Designer’s Guide to Great Ideas

Being a graphic designer is hard. Sure, we get to be a little more laid back than your average working stiff, and we often get away with being a little weirder than our office counterparts. But at the same time, we are often challenged to make things that aren’t very exciting more enticing. I mean,…
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Why Joy Is An Advertiser’s Best Friend

Why is it that we are so much more likely to keep watching a video that makes us smile? In the world of video advertising, joy is arguably the most important and influential emotion. Studies have shown that joy significantly impacts viewer engagement, video completion rate, message retention, brand recognition, purchase intent, and overall success…
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