Debunking Facebook’s Algorithm: How to Beat the System

A recent update to the Facebook algorithm has brands shaking in their boots. Why? Effective immediately, users will see less unpaid content from companies and more posts from friends and family. So, if you’re already seeing a decrease in reach on your brand’s organic content, you can blame the algorithm update. The Facebook algorithm delivers…
Read the full article


Just What Is the Reality of Virtual Reality?

Marketers have been inundated with the term “virtual reality” or VR lately. They’ve also been trying to figure out the best ways to use it. But, just what is “it”? Well, the term virtual reality, or VR, is used widely throughout the marketing industry and typically it is used incorrectly. It’s often used as a…
Read the full article


Running a Company Is None of My Business

I don’t know how to run a business. Yep, I said it. And it’s true. Back in 2005, my business partner came to me and said he was leaving. He was leaving to pursue a lifelong passion and a new career. At that time, he was the business manager, in charge of the books, the…
Read the full article