Spare Me Your Words

Between emails, news sites and blog posts, your customers have plenty to process. In a culture of round-the-clock business/busy-ness and 140 characters or less, it’s important to give your audience options – video in particular. As marketers, we make an effort to give valuable information, but keep things scan-able. It’s best to keep emails (marketing…
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The New Agency Species

Recently I attended a seminar in Florida called “The New Agency Species.” The program was presented by the Second Wind Network, which represents small- to medium-size advertising agencies across the country. The seminar was very well attended by agencies from more than 30 different states and Canada. We discussed what agencies should be focused on…
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Can We Save the QR Code?

I hate QR codes. They seem to be everywhere, yet no one uses them. They aren’t very attractive and people don’t use them. They would be great … if people used them. Not too long ago, marketers were eager to use the technology to send smartphone users to websites and collect the data. No more…
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The Next Generation of Content

Think you’re the best in the business? Prove it with robust blogs, engaging e-blasts and savvy social sharing. Content marketing makes one of the most effective means for corralling new customers. Unfortunately, making time or finding resources to generate compelling content can be a tough sell to small businesses. Content marketing has reached a tipping…
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