Can We Save the QR Code?

I hate QR codes. They seem to be everywhere, yet no one uses them. They aren’t very attractive and people don’t use them. They would be great … if people used them. Not too long ago, marketers were eager to use the technology to send smartphone users to websites and collect the data. No more…
Read the full article


The Next Generation of Content

Think you’re the best in the business? Prove it with robust blogs, engaging e-blasts and savvy social sharing. Content marketing makes one of the most effective means for corralling new customers. Unfortunately, making time or finding resources to generate compelling content can be a tough sell to small businesses. Content marketing has reached a tipping…
Read the full article


Chat Apps Draw Teens, But Can Marketers Follow?

While I firmly believe the death of Facebook is greatly exaggerated, it’s impossible to ignore that teens – a key demographic in many a marketing strategy – are heading elsewhere. I decided to dive right into a few of these services with pretty uncool results (see screenshot). Just as I feared, at age 32, I’m…
Read the full article


Why Niche Marketing?

Over the past years we have had a lot of opportunities to work with clients in various industries. One trend that we have seen develop in recent years is niche marketing. Being all things to all people just doesn’t work anymore. With so many people able to streamline their information channels, it is very important…
Read the full article


Creative Sales? Yep, We Do That

Recently we decided to add a much-needed service to our advertising and marketing services lineup. While still maintaining our philosophy of “idea first,” we found that clients are looking for a little more “after idea” results. Enter our idea-based sales model. Step one for us has always been research: client interviews, employee interviews, customer interviews…
Read the full article