Chat Apps Draw Teens, But Can Marketers Follow?

While I firmly believe the death of Facebook is greatly exaggerated, it’s impossible to ignore that teens – a key demographic in many a marketing strategy – are heading elsewhere. I decided to dive right into a few of these services with pretty uncool results (see screenshot). Just as I feared, at age 32, I’m…
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Why Niche Marketing?

Over the past years we have had a lot of opportunities to work with clients in various industries. One trend that we have seen develop in recent years is niche marketing. Being all things to all people just doesn’t work anymore. With so many people able to streamline their information channels, it is very important…
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Creative Sales? Yep, We Do That

Recently we decided to add a much-needed service to our advertising and marketing services lineup. While still maintaining our philosophy of “idea first,” we found that clients are looking for a little more “after idea” results. Enter our idea-based sales model. Step one for us has always been research: client interviews, employee interviews, customer interviews…
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Six #Protips for Using Hashtags

You see them everywhere, but what does that funky-looking punctuation mark really mean? Hashtags effectively build communities and create great opportunities to market your business or even yourself. With their recent arrival in Facebook, hashtags are more ubiquitous than ever. You’ve seen them in numerous print, Web and video ads. They even pop up as…
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