Land Your Next Sale with These Five Idea-Based Tips

Idea-based sales? If your sales are growing, you may be using it without calling it that. Idea-based sales essentially means you’re not just selling without a strategy. You aren’t just opening up the phonebook and dialing without knowing anything about who you are calling or why you chose to call them. In other words, you’re…
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Business Buy-In Attracts Travelers

An attractive logo, advertising, print pieces and a website don’t make a destination marketing campaign, the businesses do. We have developed great marketing initiatives for areas that truly rely on partner support. So, it’s imperative that we get that partner buy-in and create some enthusiasm among them. We want the partners to know that we…
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Getting #Instagood Results for Tourism

When it comes to marketing tourism, what better way to promote your destination than to have amazing photos! A picture often times can tell the whole story. Now, I know, sometimes a great caption may lead to further engagement but, man, a photo can really draw someone in. And we know that with trying to…
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How to Get Your PR ‘Trending’

So you’re ready to send out that lovely press release to your media list, but what are you doing socially to support your message? Incorporating social media as part of your PR strategy gives you a better shot at attracting the attention of reporters or travel writers and get them to cover your story or…
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Spare Me Your Words

Between emails, news sites and blog posts, your customers have plenty to process. In a culture of round-the-clock business/busy-ness and 140 characters or less, it’s important to give your audience options – video in particular. As marketers, we make an effort to give valuable information, but keep things scan-able. It’s best to keep emails (marketing…
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