How to Get Your PR ‘Trending’

So you’re ready to send out that lovely press release to your media list, but what are you doing socially to support your message? Incorporating social media as part of your PR strategy gives you a better shot at attracting the attention of reporters or travel writers and get them to cover your story or…
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Spare Me Your Words

Between emails, news sites and blog posts, your customers have plenty to process. In a culture of round-the-clock business/busy-ness and 140 characters or less, it’s important to give your audience options – video in particular. As marketers, we make an effort to give valuable information, but keep things scan-able. It’s best to keep emails (marketing…
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The New Agency Species

Recently I attended a seminar in Florida called “The New Agency Species.” The program was presented by the Second Wind Network, which represents small- to medium-size advertising agencies across the country. The seminar was very well attended by agencies from more than 30 different states and Canada. We discussed what agencies should be focused on…
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Can We Save the QR Code?

I hate QR codes. They seem to be everywhere, yet no one uses them. They aren’t very attractive and people don’t use them. They would be great … if people used them. Not too long ago, marketers were eager to use the technology to send smartphone users to websites and collect the data. No more…
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