Listen Up: Podcasts Are Back

Considering more than a decade has passed since the audio podcast became a widely used medium for talk shows, news and music discovery, it seems like a platform past its prime: the digital equivalent of a cassette tape. Things move fast in the “Internet of Things” era, where cars have become connected. Mobile devices can deliver…
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Using Music to Make ‘Hits’

Online music services such as Pandora and Spotify play a special role in today’s world of advertising. Not only can they deliver customized tunes to ears around the globe, they have the power to target said ears with customized advertising. Agencies and digital marketers now have another avenue to reach their target demographics. Pandora and…
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Refreshing Content Marketing with Webinars

Content marketing is what we are hearing about everywhere we turn. Content marketing and how brands use it to interact with potential customers is reshaping business-marketing strategies. It allows you to follow potential customers all the way through the sales process, customizing content in each phase. Providing potential and current clients great content allows you…
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