Category: Marketing Insights Video

Why Joy Is An Advertiser’s Best Friend

Why is it that we are so much more likely to keep watching a video that makes us smile? In the world of video advertising, joy is arguably the most important and influential emotion. Studies have shown that joy significantly impacts viewer engagement, video completion rate, message retention, brand recognition, purchase intent, and overall success…
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6 Ingredients Every Good Video Should Have

We have a problem. With the advancement of our everyday devices, anyone can create a “video.” Anyone can pull out their phone and record an event or even stream something live to the internet instantly. This accessibility has flooded the online world with tons of awful content and, even worse, has flooded the minds of…
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4 Ways to Integrate VR in Your Destination Marketing Now

It’s here, it’s relatively inexpensive and it’s infinitely cool. As you’ve probably noticed, virtual reality is a thing – one that fits perfectly with the experiential nature of destination marketing. While Samsung and Google have been busy pushing headsets, those aren’t the only media tourism marketers can use right now. Facebook and YouTube recently introduced…
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Here’s Why You Love Online Video

Back in the days of dial-up, we would never have imagined the speeds and resulting visuals we have now. We expect to see a play button on every page and it seems our itchy clicker fingers can’t resist pushing the red button. Video isn’t just a part of the internet. Video IS the internet. In…
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