Category: Social Media

How to Spark a Social Media Conversation Using Hashtags

Originally designed for Twitter, hashtags have been integrated across multiple social platforms, especially Instagram and even a bit on Facebook. Hashtags are all about sparking conversation. Social users often use hashtags to search for specific content they are the most interested in. But, how do you decide which ones are right for your brand? Here…
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User or Lose It: A Beginner’s Guide to UGC

One of destination marketing’s most valuable assets often goes underutilized by brands that fail to stay up to date on the latest trends. The best part of this one, it’s easy on the budget. For decades, destinations have invested plenty to lure in journalists and other influencers with promises of accommodations and five-star experiences, all…
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Turn Viewers into Visitors with Live Streaming

Music, sports, arts and entertainment … everything is better live, even social media. YouTube, Periscope and others pioneered the live online video platform that Facebook promptly adopted and turned into an even larger phenomenon with its own service. Destination marketing is about selling experiences and live streaming is a particularly powerful tool to do just…
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Update Your PR Status with Social Media Strategy

Though public relations and social media are two unique forms of marketing, there are methods that can fuse these two efforts together to generate notable results to enhance your organization’s brand. It is important to continuously find ways to make the most out of your online presence. By merging social media and PR strategy together,…
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