Category: Search Engine Optimization

Shrinking Google Real Estate and the Importance of SEO

In the digital marketing world, people have various ideas, attitudes and philosophies toward SEO. Here’s the one thing they all have in common: Everybody wants their websites to show up on the first page of Google results. There’s no denying that real estate is valuable. Real estate on Google’s Search Engine Results Page (SERP) for…
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What Role Does Content Play in SEO?

SEO stands for search engine optimization. But, how much do people really know about SEO? We had to take a step back and ponder that question recently when we put together a video promoting ABC’s SEO services. Non-agency marketing folk might first think of keywords and metadata – the geeky stuff. But, there’s a major…
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