Articles by Shane M. Liebler

A journalist by trade, Shane Liebler tells stories that connect brands with target audiences and inspire them to act. He’s a writer, not a copy machine, and that approach brings exceptional content to every print or digital piece he pens. Shane taps into his past as a reporter and editor to develop clear messages that resonate in every medium, be it blog or brochure, sponsored content or script.

Shrinking Google Real Estate and the Importance of SEO

In the digital marketing world, people have various ideas, attitudes and philosophies toward SEO. Here’s the one thing they all have in common: Everybody wants their websites to show up on the first page of Google results. There’s no denying that real estate is valuable. Real estate on Google’s Search Engine Results Page (SERP) for…
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Periscope’s New View

Of course this would happen. We just didn’t think it would so quickly. It seems like only yesterday we were marveling at Google Hangouts (and trying to figure out the best way to use it for business). But, now it’s here. A Google Hangout with no cords attached. Live video. Anywhere. By anybody. Anytime. And…
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What Role Does Content Play in SEO?

SEO stands for search engine optimization. But, how much do people really know about SEO? We had to take a step back and ponder that question recently when we put together a video promoting ABC’s SEO services. Non-agency marketing folk might first think of keywords and metadata – the geeky stuff. But, there’s a major…
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