Articles by Brenna Vallar

Brenna brings NYC agency experience back to her hometown of Syracuse as a content developer. While she may have left the Big Apple behind, Brenna’s energetic aura and innovative energy continue to reflect her time spent in the notoriously busy City. With a penchant for copywriting and digital media, she adapts her public relations background and direct marketing specialties to dive deeper into the digital world. Brenna has a mind for business and passion for photography and graphics, which complements her strategic planning skills, aptitude for building client relationships and tendency to invent creative solutions that reflect the constantly evolving web and social media landscape.

Debunking Facebook’s Algorithm: How to Beat the System

A recent update to the Facebook algorithm has brands shaking in their boots. Why? Effective immediately, users will see less unpaid content from companies and more posts from friends and family. So, if you’re already seeing a decrease in reach on your brand’s organic content, you can blame the algorithm update. The Facebook algorithm delivers…
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Gaining the Millennial Stamp of Approval on Social Media

Engrossed in technology and well versed in the over-played marketing anthem, millennials can smell insincerity from a mile away and one artificial move from your company could be death for your brand. Establishing authenticity and a cohesive brand voice across all social media platforms is essential in establishing trust and loyalty from millennials. With the…
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