Debunking Facebook’s Algorithm: How to Beat the System

A recent update to the Facebook algorithm has brands shaking in their boots. Why? Effective immediately, users will see less unpaid content from companies and more posts from friends and family. So, if you’re already seeing a decrease in reach on your brand’s organic content, you can blame the algorithm update. The Facebook algorithm delivers…
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Just What Is the Reality of Virtual Reality?

Marketers have been inundated with the term “virtual reality” or VR lately. They’ve also been trying to figure out the best ways to use it. But, just what is “it”? Well, the term virtual reality, or VR, is used widely throughout the marketing industry and typically it is used incorrectly. It’s often used as a…
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