Syracuse is home to the country’s snowiest winters and New York’s coolest agency.
a major university, lots (and lots) of snow and blue-collar vibe might come to mind. That's all true, but we're also a city filled with history, arts, culture, craft beer, good eats and great coffee. A residential boom, economic revival and the aforementioned amenities make downtown Syracuse as vibrant as ever – and ABC is right in the middle of it all.
We celebrate the city's fascinating history from atop one of its many landmark buildings. We relish summers full of festivals, run the busy downtown streets around lunchtime and relax in its many public spaces. And, yes, we enjoy a good basketball game.
It all fuels our creativity, keeps our team growing and gets us through those notoriously long winters filled with lake effect flurries.
As New York's center city, Syracuse also puts us within comfortable reach of our clients across the Empire State as well as their major markets throughout the Northeast, Mid-Atlantic and Canada.
Central New York is within a half day's drive of 50 percent of the U.S. and Canadian populations. In fact, we're less than 300 miles of New York City, Boston, Philadelphia, Baltimore, Toronto and Montreal.
Syracuse is the three-time winner of the prestigious Snow Globe, awarded to the snowiest city in America each season. While that has nothing to do with our outstanding creative capabilities or exemplary account service, it's still pretty cool.
Over the past 30 years, we’ve graduated from a humble storefront on Syracuse's Northside to a state-of-the-art space in one of the city's many historic buildings.
Our creative fortress at 430 E. Genesee St. downtown was built for and opened as the Syracuse Boys Club way back in the 1920s. It stayed that way into the 1980s, when the club moved across town.
It was reconfigured and reborn as office space sometime after and now stands as a cornerstone for community improvement initiatives that link Syracuse University to the rest of the city.
ABC arrived in the early 2000s and took up residence in what was the auditorium for the Boys Club. In 2014, we moved on up to the club's former gym in Suite 401. The hoops are gone, but a great, open space remains, giving us room to stretch our creative muscles and grow as an agency.
When we need to get out, you can't beat a seat in 430 Park Plaza's unofficial front yard. Built way back in 1827 and initially know as Centre Square, Fayette Park remains a perfectly shaded gathering area in the warmer months. The one-acre plot plays hosts to three monuments and a fountain, all historic in their own rights.
Just beyond, our beloved city supports an ever-growing population of downtown residents and energizing mix of arts, entertainment and places to grab a bite or pint. It's the heartbeat of our 290,000-person metro area and a big inspiration for our great ideas.
Oh, and we're really into sports. It's just about impossible to escape the orange-clad masses during football, basketball and lacrosse seasons. When we're not packing "The Dome," Central New Yorkers support minor league hockey and baseball.