What Were They Thinking? Inside a Creative’s Brain

Everyone loves a good commercial. Sure, we fast forward or skip through a lot of them, but if they’re exceptionally cute, funny or even a little emotional, they tend to stick. Have you ever stopped to think about a commercial’s genesis when you find yourself smiling, laughing or tearing up? Where do these ideas come…
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Here’s Why You Love Online Video

Back in the days of dial-up, we would never have imagined the speeds and resulting visuals we have now. We expect to see a play button on every page and it seems our itchy clicker fingers can’t resist pushing the red button. Video isn’t just a part of the internet. Video IS the internet. In…
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Update Your PR Status with Social Media Strategy

Though public relations and social media are two unique forms of marketing, there are methods that can fuse these two efforts together to generate notable results to enhance your organization’s brand. It is important to continuously find ways to make the most out of your online presence. By merging social media and PR strategy together,…
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