How to Impress Friends and Influence Millennials

I feel like ever since I have entered the advertising world, a common question I am always hearing is “How can we grab the attention of millennials?” We (myself included) are the generation du jour. We’re tech-savvy. We’re influencers. We’re the target audience that marketers want to speak to, but can’t always find the most…
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What Were They Thinking? Inside a Creative’s Brain

Everyone loves a good commercial. Sure, we fast forward or skip through a lot of them, but if they’re exceptionally cute, funny or even a little emotional, they tend to stick. Have you ever stopped to think about a commercial’s genesis when you find yourself smiling, laughing or tearing up? Where do these ideas come…
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Here’s Why You Love Online Video

Back in the days of dial-up, we would never have imagined the speeds and resulting visuals we have now. We expect to see a play button on every page and it seems our itchy clicker fingers can’t resist pushing the red button. Video isn’t just a part of the internet. Video IS the internet. In…
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