The Six Pillars of Social Media Marketing

By Shane M. Liebler

Social media moves fast and marketers must constantly adapt. But, no matter how quickly or how much social media morphs, there are a few things that never change. No matter how many characters Twitter adds or whether Facebook Instant Articles ever pan out, social media success comes down to what you share, when you share
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Who’s This Third-Party Person They Keep Talking About?

By Jenn Cline

Everywhere you look in the marketing world, they talk about third-party content generation or content curation. You may be asking, “Who is this third person at the party anyway?” It is actually pretty simple. When someone else writes something about you, it has more credibility than when you write something about yourself. Makes total sense,
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8 Office Monsters That Can Deep-Six Your Marketing Plans

By Shane M. Liebler

Beware these guys and ghouls that might mash your strategy … Wolfman – Wants to sink his teeth into every social media platform ever without considering time or resources. Zombie – Wanders the marketing landscape living off of others’ ideas. If it’s not a best practice, it can’t be done. Frankenstein – Scuffles around piecing
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The Professional Marketer’s Guide to Social Media Tech

By Shane M. Liebler

Marketers have to keep open minds about using any medium. The past decade or so has provided huge fails and unprecedented successes. It’s difficult, if not impossible, to “pick” the next big thing for a client’s media mix. When a social medium goes mainstream, it deserves attention. There’s no waiver for skeptics. If it’s a
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5 Things that Should Scare the S!@# Out of Marketing Executives

By Rick Purdy

‘Tis the season of boogiemen and things that go bump in the night. While those may be figments of imagination, there are many marketing monsters that are very real. Marketing managers and marketing professionals of all kinds have a lot to think about and sometimes it can seem overwhelming or downright scary. Although we’d like
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Are You Making This 1 Simple, But Deadly Email Marketing Mistake?

By Rick Purdy

Not getting the email marketing results that you’d like? Maybe that’s because you are making a mistake that many overlook with their email marketing. If you are making this mistake, odds are your results could be  much better. Yes, email marketing still works. No, email marketing is not dead. Before we go any further, let’s
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Shrinking Google Real Estate and the Importance of SEO

By Rick Purdy

In the digital marketing world, people have various ideas, attitudes and philosophies toward SEO. Here’s the one thing they all have in common: Everybody wants their websites to show up on the first page of Google results. There’s no denying that real estate is valuable. Real estate on Google’s Search Engine Results Page (SERP) for
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Digital Marketing and Social Media: Focus or Frustration

By Rick Purdy

The digital marketing landscape is changing all the time. If you look at marketing websites and publications on a regular basis, you will see something new every day. Just look at how Periscope has started getting attention in the social media and digital marketing world. As all the new platforms, updates, improvements and opportunities present
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Periscope’s New View

By Shane M. Liebler

Of course this would happen. We just didn’t think it would so quickly. It seems like only yesterday we were marveling at Google Hangouts (and trying to figure out the best way to use it for business). But, now it’s here. A Google Hangout with no cords attached. Live video. Anywhere. By anybody. Anytime. And
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