Digital Marketing and Social Media: Focus or Frustration

By Rick Purdy

The digital marketing landscape is changing all the time. If you look at marketing websites and publications on a regular basis, you will see something new every day. Just look at how Periscope has started getting attention in the social media and digital marketing world. As all the new platforms, updates, improvements and opportunities present
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Periscope’s New View

By Shane Liebler

Of course this would happen. We just didn’t think it would so quickly. It seems like only yesterday we were marveling at Google Hangouts (and trying to figure out the best way to use it for business). But, now it’s here. A Google Hangout with no cords attached. Live video. Anywhere. By anybody. Anytime. And
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What Role Does Content Play in SEO?

By Shane Liebler

SEO stands for search engine optimization. But, how much do people really know about SEO? We had to take a step back and ponder that question recently when we put together a video promoting ABC’s SEO services. Non-agency marketing folk might first think of keywords and metadata – the geeky stuff. But, there’s a major
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The Rise of Mobile and How to Take Advantage

By Shane Liebler

Back in the day … like four or five years ago … mobile websites were more or less an afterthought. Essentially, Web developers were taking the desktop site and modifying it for mobile so it looked nice. Like technology itself, things change quickly. Mobile Internet Usage on the Move Just last year, mobile took over.
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Telling a Tourism Story

By Travis Bort

With over a decade of experience marketing all kinds of tourism entities and destinations, we at ABC have learned one thing. People love to hear a story. Think about it. How many times have you sat in a local pub or restaurant and your server has explained the history of the establishment or shared a
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4 Big Questions to Ask about Google Mobile Search Algorithm Change

By Rick Purdy

People in the SEO and digital marketing world are talking more and more about the  Google mobile search algorithm change coming up Tuesday, April 21. Some are even calling it “Mobilegeddon.” While it will certainly affect some websites negatively, is this algorithm change scary enough to be worthy of a “geddon”? That depends on your
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Pop-Up Videos – Not a ’90s Thing

By Jamie Leszczynski

We all remember those horrible pop-up videos from VH1 right? And now that we brought it up, you probably can’t get the jingle out of your head. Sorry. Well pop-up videos kind of died for a bit, but now advertising is bringing them back! You’re welcome. You’ve all heard of YouTube, but you’re probably starting
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For-Profit Brands and Cause-Related Marketing: It’s Working

By Shane Liebler

While laughs, tears and clever taglines still rule most advertising, many big brands attempt to connect with consumers with campaigns that go well beyond the product. You may have noticed more and more cultural messaging intended to inspire action for a greater cause … and to subtly align that message indelibly with a particular brand.
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PR May Be Your Most Valuable Marketing Tool

By Shane Liebler

Tis the season to make goals and resolutions for the upcoming year and one of them should be on the list of every brand, everywhere. Two letters: PR. It’s an absolute must to include PR (public relations) in marketing plans these days, even with the smallest of budgets. When tactfully structured, PR can be extremely
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